Confident Selling Starts With Knowing the Market

If you’re a homeowner thinking about selling, whether soon or down the road, understanding the current market is essential. The fast-paced seller’s market we experienced during the pandemic has shifted into something more balanced. That’s not a negative change—it’s a sign of a healthy, stabilizing market.

It may feel different, but opportunity still exists. With the right strategy, you can position your home to sell well. Here's what you need to know.

1. Inventory Has Grown and Buyer Leverage Is Increasing

Nationally, the number of homes for sale is climbing back toward pre-pandemic levels.

Depending on where you live, that means different things. In areas with higher inventory, buyers have more options, which means your home needs to stand out. In markets where inventory is still low, sellers may continue to benefit from strong buyer interest.

No matter the market, having a local strategy is key. I can help you assess current conditions in your area and craft a plan that works for you.

2. Pricing Correctly Matters More Than Ever

With more listings available, today’s buyers are quicker to move on from homes that feel overpriced. That makes competitive pricing one of the most important elements in selling quickly and for a strong return. As Realtor.com says:

“. . . a seller listing a well-priced, move-in ready home should have little problem finding a buyer.”

Right now, about 19.1 percent of sellers are adjusting their prices to stay competitive.

“The rising share of price reductions suggests that a lot of sellers are anchored to prices that aren’t realistic in today’s housing market. Today’s sellers would be wise to listen to feedback they are getting from the market.”— Danielle Hale, Chief Economist, Realtor.com

As your real estate expert, I’ll help you set a price that’s both realistic and appealing to buyers from the start.

3. Flexibility Helps Sellers Close Strong Deals

Today’s buyers are asking for more during negotiations. Repairs, credits, and closing cost assistance are becoming more common again. Redfin reports that nearly 44.4 percent of sellers are offering some form of concession.

This isn’t a bad sign. It simply reflects a market that’s more in line with 2019, before the pandemic-driven surge. Sellers who embrace flexibility and understand what buyers need are often the ones who close quickly and successfully.

Think of concessions as useful tools rather than setbacks. Given that home values have increased by approximately 55 percent over the last five years, you can still make a profit while offering incentives that help buyers move forward.

Bottom Line

Today’s market rewards sellers who are informed, realistic, and strategic. If you’re planning to sell, make sure you understand current trends and how to use them to your advantage.

Call me, Teresa Hill, to talk through what’s happening in your area and how we can make your sale a success.

*Information sourced from Realtor.com, & Keeping Current Matters